- Surviving The Digital Economy Meltdown! by Lee Traupel
"Dying isn't hard for men like us, when every everything around you has been butchered or slaughtered . .. living is what's hard. " — Clint Eastwood to Chief Ten Bears in "The Outlaw Josey Wales"The bloom is off the rose, the roosters are coming home to roost. 714 words 2006-07-23 - Fundamental Strategic Marketing Mistakes to Avoid by Lee Traupel
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? 677 words 2006-07-22 - Don't Become Another .com Road Kill by Lee Traupel
Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one . 735 words 2006-07-20 - LookSmart Not Small Business Friendly by Lee Traupel
There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. 701 words 2006-07-19 - Growing Your Company In Today's Chaotic Market! by Lee Traupel
I think we've all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is "get over it" - cut your losses when where you can and focus on the basic building blocks to grow your business. 774 words 2006-07-18 - Ten Basic Steps For Building A Web Site That Works by Lee Traupel
1. Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc. 779 words 2006-07-16 - All Along the Digital Watchtower by Lee Traupel
It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99. 9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. 469 words 2006-07-14 - Has Your Design Firm Run Amuck With Your Web Site? by Lee Traupel
What's happening to good web site design? Somehow we creative types at interactive and traditional ad agencies have run amuck - we're building web sites that may dazzle the senses, but don't really communicate much about our client's business or products and services! 560 words 2006-07-14 - Absolute Top Five Search Engine Marketing Myths Uncovered! by Lee Traupel
It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site – as 85% of Internet users utilize search engines to find/research for goods and services. 657 words 2006-07-13 - Branding On The Web Is Like Mining For Fools Gold by Lee Traupel
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital! 777 words 2006-07-13 - Emerging Methods for Effective Search Engine Ranking by Lee Traupel
Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. 672 words 2006-07-13 - Fast Forwarding your Business with Instant Messaging by Lee Traupel
Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily grasp the interface in just a few minutes and it enables remote workers and business partners to "talk" and share files and information effortlessly using the in-place infrastructure of the internet. 850 words 2006-07-12 - Driving Qualified Traffic Using Directories by Lee Traupel
Some education is essential to enlighten you about this form of interactive marketing. Directories aren't Search Engines; they are web sites or information portals which use analysts on staff to review submissions from companies who want to be listed in their Directory. 631 words 2006-07-12 - Marketing Maxims for Today’s Challenging Times by Lee Traupel
These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today’s sputtering global economy. 1. Don’t stop advertising because the economy is sluggish - increase it, as many of your competitors are foolishly slowing down and you can grab market share! 485 words 2006-07-11 - Marketing Trends from the Digital Frontlines by Lee Traupel
The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour: 1. Publishers are finally starting to charge for branded content. 607 words 2006-07-09 - Online Advertising Sinks into the Abyss! by Lee Traupel
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day "Hitchhikers Guide to the Galaxy" for the web. 729 words 2006-07-08 - Google's AdWords Select(tm) Groundbreaking Program by Lee Traupel
One of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis via Google's excellent online interface. 840 words 2006-07-06 - Developing a Winning e-Commerce Strategy by Lee Traupel
One bright spot on the economic horizons around the world seems to be continued consumer spending and e-commerce is clearly a part of this, with sales estimated to be in excess of $9. 9 billion in the next three months according to ACNielsen. 827 words 2006-07-02 - Redefining Distance to Market your Company by Lee Traupel
The recent terrorist attacks here in the US have caused many companies and individuals to rethink how they want to market to and work with others. As a result, web-enabled presentations and or collaborations are finally coming of age – the technology works with a minimum of hassle, it’s an efficient way to give marketing presentations, hold meetings, provide training and do product demonstrations. 680 words 2006-07-01 - Creating Effective Opt-in E-Mail Campaigns by Lee Traupel
It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based e-mail industry is projected to grow from $164M (USD) in 1999 to $7. 824 words 2006-06-29 - Forget Conventional Marketing - Embrace the Web! by Lee Traupel
Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i. 854 words 2006-06-28 - New Realities for E-Mail Marketing by Lee Traupel
Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! 777 words 2006-06-28 - The New Marketing Landscape by Lee Traupel
Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post . 992 words 2006-06-28 - E-Mail Newsletter Marketing Essentials by Lee Traupel
If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage the opportunities. 722 words 2006-06-28 - Raising Capital in Today’s “New Economy” by Lee Traupel
We’ve helped a number of clients develop business plans and raise capital from “angel” investors, corporate entities and venture capitalists during the last 6-8 years. It’s always a daunting process that can be full of pitfalls and require a tremendous amount of work – but it can be done! 891 words 2006-06-28 - Winning the Search Engine Wars! by Lee Traupel
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. 527 words 2006-06-27 - Marketing to Today’s “Distracted” Consumer by Lee Traupel
The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid advertising in any possible place imaginable! 646 words 2006-06-25 - Maximizing ROI via Web Site Traffic Analysis by Lee Traupel
We are clearly well past the innocent “golden age” of the Internet – Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue. 1192 words 2006-06-25 - Finally - New Spam Prevention Product That Works! by Lee Traupel
Businesses and consumers are drowning in a never-ending deluge of Spam (junk mail) - according to reports just released by Quris, Inc. Spam has increased 450% from June of 2001 to now. Furthermore, 70% of respondents indicated they are receiving so much e-mail in the form of Spam that it's negating their acceptance and responsiveness to legitimate opt-in e-mail messages (permission based). 716 words 2006-06-24 - Speed Kills on the Web! by Lee Traupel
I only have to point to the 555 plus failed . com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work. And these were companies who burnt through significant amounts of capital (in the millions, tens of millions or hundreds of millions in many cases) while they were rushing to get to market. 744 words 2006-06-24
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