- Save Time and Boost Profits with Free Content by Roger C. Parker
Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects. 547 words 2006-07-23 - How to Use Humor to Increase Sales by Roger C. Parker
Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools. Humor puts your readers at ease. 538 words 2006-07-22 - Six Steps to Creating Online Presentations for Telephone Selling by Roger C. Parker
How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them. 548 words 2006-07-22 - The 8 Biggest Newsletter Marketing Mistakes by Roger C. Parker
Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services. 804 words 2006-07-21 - Convert Your Newsletters into Immediate Cash by Roger C. Parker
Use your newsletters to keep in touch, educate your market, and trigger instant sales. One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services. 581 words 2006-07-18 - Covering All The Bases: How to Make Sure Your Newsletters Get Opened and Read by Roger C. Parker
It’s not enough to prepare and distribute a monthly newsletter, one that offers information of genuine value to your market. You also have to make sure your newsletter gets opened and read! 562 words 2006-07-16 - Proofreading for Profits by Roger C. Parker
How to avoid mistakes that undermine your credibility You’re probably already familiar with the spell checker built into your software. Some work automatically as you type, others only run when you activate them. 638 words 2006-07-15 - The 10 Commandments of Guerrilla Marketing Design by Roger C. Parker
Guerrilla Marketing Design is more an attitude than a system of do’s and don’ts. It’s an attitude that emphasizes the efficient and memorable delivery of information. -First Commandment: 501 words 2006-07-15 - Writing a Book’s Marketing Plan for Maximum Profit by Roger C. Parker
Much has been written about book proposals. But less has been written about book marketing plans. This is wrong! What happens after your book is published has a great deal to do with whether you become published and profitable… or just published. 582 words 2006-07-15 - Is Your Web Site Too Hard? by Roger C. Parker
Take the “Easy Test” to see if your website is as visitor friendly as it should be! Websites often fail to produce the desired results. This can be because visitors find them too hard to understand or navigate. 628 words 2006-07-13 - 3 Money-Making Reasons to Display Your Newsletter on Your Website by Roger C. Parker
Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they’re unlikely to join your opt-in, email list. By posting your newsletter on your website, you encourage more visitors to subscribe and you drive more profitable traffic to your website each month. 472 words 2006-07-12 - How to Avoid the 11 Biggest Mistakes of First Time Authors by Roger C. Parker
“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book. ” But writing a book can also be tremendously frustrating and unrewarding. Following are the 11 biggest reasons most first-time authors fail to receive the rewards they are due. 599 words 2006-07-12 - The 12 Most Common Newsletter Design Mistakes by Roger C. Parker
Your newsletter’s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership – no matter how good the ideas contained inside. 915 words 2006-07-11 - 7 Ways to Use Website Audio in Your Marketing Arsenal by Roger C. Parker
Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability. In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. 568 words 2006-07-09 - 7 Ways to Become an Obvious Expert in Your Field by Roger C. Parker
Obvious Experts enjoy a compelling advantage over their competition; they’re the first ones thought of when there’s a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. 562 words 2006-07-08 - Send Postcards To Save Money and Cut Through E-mail Clutter by Roger C. Parker
Use your computer to send personalized color postcards in quantities of 1 to 1,000. Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and address color postcards that will arrive in your prospect’s morning mail! 536 words 2006-07-05 - How to Avoid the 11 Biggest Mistakes of First-Time by Roger C. Parker
“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book. ” But, writing a book can also be tremendously frustrating and unrewarding. Following are the 11 biggest reasons most first-time authors fail to receive the rewards they are due. 634 words 2006-07-03 - 5 Ways to Educate Your Prospects for More Sales by Roger C. Parker
5 Ways to Educate Your Prospects for More SalesIt’s impossible to sell a product or service without demand – no matter how low the price or how big the discount. Education-Based Marketing creates demand by showing the prospects why they need your products and services, how to make intelligent buying decisions, and how to best use it after they buy. 435 words 2006-07-03 - How to Convert Telephone Calls into Powerful Presentations by Roger C. Parker
You can multiply your ability to persuade by 400%, whether your audience is 1 or 100. Web-based presentations add a visual element to teleconferences. Instead of just talking to prospects, you can simultaneously show them and tell them. 587 words 2006-07-02 - Profiting With Blogs by Roger C. Parker
How to Profit From a BlogBlogs permit you to quickly and easily communicate with your market at very low cost. A blog is a low cost tool that permits you to add, remove, and update online content without knowing anything about web programming or html. 602 words 2006-07-01 - 4 Questions to Answer Before Contacting a Book Agent by Roger C. Parker
Obtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts. But, before approaching an agent to represent you, you should finalize the presentation of your book. 626 words 2006-06-30 - 5 Ways to Mine Gold From Your Testimonials by Roger C. Parker
One often-overlooked asset of your business is the testimonials you receive from happy, satisfied customers. Most businesses receive favorable customer comments and testimonials, but few translate these powerful marketing weapons into additional sales. 542 words 2006-06-29 - Permission Marketing With Tip Sheets by Roger C. Parker
Use tip sheets to encourage clients and prospects to sign up for your e-mail Newsletter. Permission Marketing, a marketing concept popularized by Seth Godin, is based on obtaining your client’s, prospect’s, and web site visitor’s permission to communicate with them via e-mail. 520 words 2006-06-27 - Seven Easy Steps to Boost Your Professional Image With Adobe by Roger C. Parker
Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today’s most effective tools. Using Acrobat, you can distribute attractive and easy-to-read formatted documents for free. 582 words 2006-06-26
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