- Profiles of the Powerful: Advertising Exec Dudley Fitzpatrick by Allan Kalish
In a sense, the entrance to SFGT is a window into the person who leads the company, Dudley Fitzpatrick, CEO. Open the big front door of the old town house on Walnut Street and the first thing you notice is three old stone steps.
1074 words 2006-07-23 - The Best Kind of Advertising by Donovan Baldwin
He was a little old man, and he was confused. All around him were huge, confusing technological marvels, and he had no clue what he was really looking for. .. or at, for that matter.
705 words 2006-07-22 - Branding Your Business To Make More Money by Steven Schneidman
Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly like Microsoft or Ebay, Everyone else need to steer business to their company or product.
736 words 2006-07-22 - Pharmaceutical Branding by Jeff Marsh
Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting. Pharmaceutical industry branding is immature compared with the consumer and business-to-business segments—but that is largely by choice.
539 words 2006-07-22 - 10 Ways to Advertise Your Business For Free! by Kenia Morales
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.
150 words 2006-07-22 - When Times Get Tough... or When to Really Advertise by John Jordan
The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless. It must be true, because ad agencies are running Help Wanted ads.
518 words 2006-07-22 - The Art Of Fear Free Advertising by Mark Vurnum
Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?
187 words 2006-07-22 - Hit the target: Target your advertising to make it pay off by John Moore
Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising. How well you target your advertising will determine your advertising success.
638 words 2006-07-22 - Developing Your School Brand by Colin Ong TS
A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sporting achievements.
433 words 2006-07-21 - Market Your Passion Online: Internet Advertising Advice From My Home-Based Business Advisor by Terry Nicholls
You need to be advertising and marketing your home-based business, but what does it all mean? You need customers. You need sales! But where do you start? FFA Pages Banners Traffic Exchange Programs Reciprocal LinkingThese are just some of the ways for your home-based business to be advertising and marketing online (meaning on the Internet).
448 words 2006-07-21 - Ten Ways to End Your Advertising Copy by Robert Short
1. End your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example. 2. End your ad copy by telling people what will happen if they don't buy your product.
240 words 2006-07-21 - 12-Copywriting Tips to Make Your Advertising More Profitable by Thom Reece
Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following the following proven tips. .. 1.
658 words 2006-07-21 - Sell Advertising on Your Web Site by Hollis Thomases
The number of sites on the Web today is almost infinite, with new ones popping up every day. There are multiple types of sites: portals, "brochureware," content sites, directories, search engines, and ecommerce sites, to name a few.
785 words 2006-07-21 - Should You Advertise on TV? by BIG Mike McDaniel
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV? " I can't answer that questions until I ask a number of questions first.
277 words 2006-07-20 - Personal Branding Techniques for Real Estate Agents and Brokers by Dan R. Vella
A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you.
1067 words 2006-07-20 - Warning: Do Not Start A Business Until You Read This - The Biggest Mistake Business Owners Make And How You Can Avoid It by David Izulu
What is the reason why you want to start your own business, to make some money, to be your own boss? Sorry to say, but these are not good enough reasons. You got to be more specific.
987 words 2006-07-19 - Sex in Advertising: Does it Sell? by Mark Levit
We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse.
526 words 2006-07-19 - Not Being Advertised...How The Advertising Business Has Changed Over Time by Allan Kalish
There are three words which often bother me. " I remember when…. ." When my peers and friends use them, I always feel like telling them to switch gears and think about today and tomorrow, not yesterday.
1085 words 2006-07-19 - Why Hire an Advertising/Marketing Consultant? by Mary Ellen Martelli
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.
691 words 2006-07-19 - Fax Advertising : Hitting Your Target Immediately by Chris Bradley
In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls.
610 words 2006-07-19 - Corporate Branding – Don’t Forget Your CDs! by Adam Platzer
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme.
366 words 2006-07-19 - Thoughtleading: The Art of Separating Yourself from the Pack by Ken Lizotte
Lately the age-old business dilemma of how to stand out from the crowd has been haunting companies and professional service firms more than ever before. All too many firms nowadays look too much alike, with marketing strategies seemingly unable to distinguish them from their competition.
974 words 2006-07-18 - Creating Value With Streaming Video Content by John Howarth
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate video, all too often they are put off by the perceived cost and subsequently find it hard to justify commercially.
784 words 2006-07-18 - Tricks and Tips in Poster Advertising by Viojieley Gurrobat
A poster is a visual representation comprising of whatever a person wants to convey to its readers. If done effectively, posters can influence or entice readers to make an action. Advertising through posters necessitates a business owner to consider some tricks and techniques in order to catch the attention of its prospects.
534 words 2006-07-18 - Consumers: Get Advertisers Who Have Your Needs In Mind by BL DeRoche
With all the sites on the internet that are using banners and all sorts of flashy advertising campaigns there is rising a new way to shop or even search for the things that you are looking for. It is what I call article targeting, it is going to be one of the hottest trends in the next few years.
426 words 2006-07-18 - Is Your Paid Search Advertising Generating Positive Financial Results? by Kevin Gold
As an online business, you may be familiar with or currently utilize “pay for performance” search engines to send visitor traffic to your website. Also known as pay-per-click, PPC or paid search, it has literally taken the online marketing world by storm especially the two largest players, Overture and Google Adwords.
836 words 2006-07-18 - WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising by Dr. Letitia S. Wright, D.C.
Most small businesses will not even try to advertise on television. It’s too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set.
281 words 2006-07-18 - Avoid The Big Advertising Mistakes by Robert Warren
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling features instead of benefits.
322 words 2006-07-18 - Making Professional-Looking Brochures by Florie Lyn Masarate
Brochures are for displaying services. They are also for selling an idea or service. If these purposes are put into a list, then it would be endless. The numerous ways and intentions why people have and use brochures.
442 words 2006-07-18 - The Cumulative Effect of Marketing and Advertising by Abe Cherian
One of the most difficult for people to get used to is thefact that they do not get any return on their advertisingdollar. When you start testing advertising and marketing done theemotional response way, you'll have to decide whetheradvertising and marketing campaigns you start and test areworking well enough to continue.
671 words 2006-07-17
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