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  1. Local Search Marketing Makes The Phone Ring!  by  Monte Huebsch
    Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity.  Your customers are more and more often searching for businesses like yours on the Internet.
    1039 words 2006-07-23
  2. Revealed: the Ultimate Lead Generation Tool  by  Peter Lawless
    There is one lead generation strategy that out performs all others exponentially.  This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than double your profit.
    523 words 2006-07-23
  3. Have You Ever Tried Any Of These List Building Techniques And Got No Results?  by  Ryan Blake
    I’ve been doing this for a while let's and thought I’d mention 2 list building methods which I suggest you STAY AWAY from.  You might get different opinions from other people, but as for me, I've used some of these techniques and burnt my fingers The first method is buying optin leads.
    483 words 2006-07-23
  4. Tackle a Newsletter and Come out on Top  by  Beth Brodovsky
    Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information.  Newsletters provide a reason -- and a structure -- to maintain ongoing contact.
    756 words 2006-07-23
  5. Fundraising Letters: Questions To Ask Yourself Before You Ask Anyone For A Donation  by  Alan Sharpe
    I have a brother-in-law who farms and drives a 16-wheeler for a living.  When I told him that I start each business day with a blank computer screen that I must fill with at least 1,000 words by noon, he almost fainted.
    809 words 2006-07-22
  6. How To Build A Booth Specifically Targeted for Each Tradeshow Without Spending More!  by  Patty Stripes
    With so many different trade show booth options out there, it can literally make your head spin.  They all have their advantages-and disadvantages.  How do you know which is best for you?
    556 words 2006-07-22
  7. Direct Mail – Don’t Assume, Just Test and Track  by  Joy Gendusa
    Where to Start:  Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do.  You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create.
    761 words 2006-07-22
  8. Harvesting Leads from Yahoo Groups  by  Isaiah Hull
    If you own an internet business or you're involved in an affliate program and you're having trouble getting traffic to your website or gateway, consider Yahoo Groups as an option to expand your visibility.
    647 words 2006-07-22
  9. Reach Wealthy Prospects With Direct Mail Marketing And A Good List.  by  Alan Sharpe
    Do you need to reach wealthy prospects using direct mail?  Then work on your list.  Who you mail to (your list) is the single most important thing that determines your success.  There are two main ways to target affluent buyers:
    416 words 2006-07-21
  10. Affiliate Fraud - Avoiding Fraud In Lead Programs  by  Rob Wood
    Lead fraud is possibly the largest obstacle to successful lead gathering via Affiliate marketing on the internet.  Finding pre-qualified leads online can be either very successful or very frustrating depending on how you set up your program to deal with fraud.
    365 words 2006-07-21
  11. The 8 Biggest Newsletter Marketing Mistakes  by  Roger C. Parker
    Newsletter publishing has always made a lot of sense.  It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services.
    804 words 2006-07-21
  12. Real Estate Marketing, Do You Use Direct Mail?  by  Barrett Niehus
    Prospecting for leads is by far the most difficult part of being a Realtor or small business professional.  In fact, lead development is by far the most expensive and time consuming aspect of your job.
    754 words 2006-07-21
  13. Making Direct Mail Work for Small Businesses  by  Sky Maya
    If you own a small business, then you know the value of affordable and effective marketing.  Unfortunately, many traditional and online advertising methods are becoming quite expensive.  This article will explain direct mail guidelines and methods.
    635 words 2006-07-21
  14. The Sirens Call for Search Engine Marketing  by  Kevin Gold
    “I want to be at the top on Google!  ” Ah…the business owner’s mantra that echoes throughout the halls of offices around the world.  It’s difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% “strongly positive experience” rating from an opinion poll of U.
    1364 words 2006-07-20
  15. Great Telephone Skills  by  Colin Ong TS
    Having good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public.  However, since both parties may not see each other face-to-face, a telephone conversation may not lead to favourable results; on the flip side, it may lead to unintended misunderstanding.
    467 words 2006-07-20
  16. Specialized Mailing Lists Make All the Difference  by  Joy Gendusa
    If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list.  It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren’t wasted.
    625 words 2006-07-19
  17. How Heavy Hitters Avoid Rejection Working MLM Leads  by  Ed Forteau
    “But, these people are telling me NO and I don’t like the way that feels,” he told me.  “The same rejection, real or imagined, that make some people $10,000 per month in this industry will cause others to abandon their dreams,” I replied.
    652 words 2006-07-19
  18. 50% of Yellow Page Directory Users are Looking for Just One Thing  by  Dr. Lynella Grant
    Directory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy.  That sets it apart from all other advertising media.  For a brief time, the eager-to-buy directory user checks the competition, to see what each of them offers.
    855 words 2006-07-19
  19. Powerful Direct Marketing Numbers  by  Larry Brophy
    Direct Marketing works!  Why?  It works because it's personal.  It carries a message, answers questions and gets orders.  Direct Response Marketing works because it is "conversation in writing".
    858 words 2006-07-19
  20. The TOP 3 Absolute MUSTS Before You Submit To Article Directories  by  Chad Barrie McDonald
    To all webmasters, whether your a writer or a not, now is the time to start putting those creative writing skills to good use!  With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers.
    706 words 2006-07-18
  21. The Sales Letter Plan: How To Create A Basic Roadmap To Success  by  Robert Boduch
    A sales letter plan can make all the difference.  Outline your sales letter before you write and the writing is much easier.  You’ll stay on target and craft a stronger, more persuasive piece as a result of your plan.
    464 words 2006-07-18
  22. Signature Lead Capture Pages - How They Can Help You & Your Business!  by  Carl Sorensen
    If you have any experience promoting an MLM or other Network Marketing opportunity online you know all about "replicated websites" and that pretty much every Network Marketing company today offers this seemingly useful to all of their distributors.
    542 words 2006-07-18
  23. Article And Directory Submission - Hiring A SEO Professional  by  Mansi Gupta
    If you own a website it goes without saying that you want to attract as much targeted traffic as possible.  Figuring out how to bring the visitors to your tiny corner of the Internet can be a daunting task and once you've found a technique which offers some measure of success, the rules will change on you and your traffic nosedives.
    754 words 2006-07-18
  24. "Don't Call Me"  by  Charlie McCoy
    The March, 2004, issue of Psychology Today reports on an experiment involving identical business negotiations between test subjects.  The only difference was that half started the transactions with a brief phone call and completed it with email.
    902 words 2006-07-18
  25. Direct Mail  by  Danny DeMichele
    Direct Mail is regarded as one of the most effective tools of a marketing campaign geared toward customer acquisition.  As many businesses move away from generalized branding efforts towards marketing campaigns that have a measurable ROI, a dramatic increase in direct mail program spending is the result.
    684 words 2006-07-17
  26. Writing Sales Letters that Slay ‘em  by  Tim Somers
    We all think about slaughtering our competition in one way or another – but the real key to exterminating your competition is writing a great sales letter that contains killer copy.  A sales letter must grab the attention of your prospect right out of the gate with an opening statement that sucks them into reading your entire letter.
    528 words 2006-07-17
  27. What To Say When The Media Calls  by  Kevin Nunley
    Nothing makes sales take off like media saying good things about you.  Thousands, even millions, of people hear a media source they know and trust explain why your business is good.  You never know when media are going to call.
    550 words 2006-07-17
  28. Marketing, Lead Generation, and Research: A 3-in-1 Solution.  by  Jay Gilmore
    I Hate Cold CallsLong before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads in another way.  I developed a sure-fire way to generate those leads, interest in me, and my business, through the use of telephone market research.
    1529 words 2006-07-17
  29. 5 Specific Questions Your Sales Letters Must Answer To Achieve The Best Results  by  Joanne L. Mason
    Here’s a surefire method to guarantee you achieve the best results from your sales letters.  Rather than make a sales pitch that your prospects will very likely ignore, instead present your products or services as the answer to their problems.
    484 words 2006-07-17
  30. Increase Repeat Business And Referrals With Direct Mail  by  Joe Niewierski
    So you have been writing mortgages like crazy now for the last few years.  You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them.
    880 words 2006-07-16

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