- This is the Power of PR by Robert A. Kelly
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization’s success. Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager’s important outside audiences – behaviors that MOST affect his or her operation.
1007 words 2006-07-23 - Save Time and Boost Profits with Free Content by Roger C. Parker
Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects.
547 words 2006-07-23 - Mission-Critical Public Relations? by Robert A. Kelly
As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical. And particularly so when that tool helps you persuade your most important external stakeholders to your way of thinking, and then moves them to take actions that lead to your success.
814 words 2006-07-23 - PR: How Sweet It Is! by Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI. net. Net word count is 800 including guidelines and resource box.
815 words 2006-07-23 - PR Buyers Beware! by Robert A. Kelly
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.
722 words 2006-07-23 - Learn The Five Key Steps To Getting Free Publicity by Dianne Beiermann
For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it.
661 words 2006-07-23 - Public Relations' 8 Fix Factors by Robert A. Kelly
I say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s public relations effort as it strives to persuade important outside stakeholders to your way of thinking.
1129 words 2006-07-22 - Managers: Should Your PR Budget Stress Tactics or Strategy? by Robert A. Kelly
If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer. Such a budget would tell us that you believe tactics ARE public relations.
1044 words 2006-07-21 - Move Key Audiences to Actions You Want by Robert A. Kelly
How? Try a blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
900 words 2006-07-21 - PR: Time For a New Playbook? by Robert A. Kelly
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach. Why not shoot for a 1-2 PR punch?
924 words 2006-07-21 - Know What Matters Most About PR? by Robert A. Kelly
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary’s success.
764 words 2006-07-21 - 4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity by Todd Brabender - Spread The News PR
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns.
619 words 2006-07-21 - Can Small PR Firms Deliver Huge Results? by Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI. net. Word count is 1040 including guidelines and resource box.
992 words 2006-07-21 - Public Procurement and Very Private Benefits by Sam Vaknin, Ph.D.
In every national budget, there is a part called "Public Procurement". This is the portion of the budget allocated to purchasing services and goods for the various ministries, authorities and other arms of the executive branch.
2303 words 2006-07-21 - Easy to be Foolish About PR by Robert A. Kelly
In fact, here are three really foolish goofs made by too many business, non-profit and association managers. If that’s you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.
1107 words 2006-07-20 - What You Don't Know About PR Can Hurt You by Robert A. Kelly
And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money’s worth.
995 words 2006-07-20 - 14 Publicity Tips You Can't Live Without by Paul Hartunian
How do you best promote yourself, your business or your cause using publicity? The list could easily be 100 items long. But 14 items stand out that can make yours a winning publicity campaign.
898 words 2006-07-20 - Is This the PR You Thought You Were Getting? by Robert A. Kelly
You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?
1039 words 2006-07-20 - Managers and PR: One Thing Is Clear by Robert A. Kelly
As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines.
1237 words 2006-07-20 - Managers: Paying for PR-Lite? by Robert A. Kelly
As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change – the kind that leads directly to achieving your managerial objectives?
1018 words 2006-07-20 - Hey, Mr/Ms Manager! by Robert A. Kelly
Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need?
945 words 2006-07-20 - Use Every Weapon You Have by Robert A. Kelly
One of the strongest weapons available allows business, non-profit and association managers to begin changing the behaviors of their key external audiences in ways that lead directly to achieving their primary operating objectives.
608 words 2006-07-20 - Public Relations' Grand Illusion by Robert A. Kelly
“Public Relations is really all about communications tactics and publicity. ” Sorry, no. Whether you are abusiness, non-profit, government agency or association manager, PR actually is all about a high-impact action plan which does something meaningful about the behaviors of those important audiences thatmost affect your organization; creates the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives; and does so by persuading those key outside folks to your way of thinking by helping move them to take actions that allow your department, group, division or subsidiary to succeed.
1147 words 2006-07-19 - 10 Sure-Fire Steps to take the Fear out of Public Speaking by Alan Fairweather
Do you "feel the fear" when asked to do some Public Speaking? Public Speaking is still one of our greatest fears and it turns grown men and women into nervous wrecks. The mere thought of it turns our tongue to cotton wool, causes our internal plumbing to act up and turns our knees to jelly.
1199 words 2006-07-19 - PR Still a Mystery to Some by Robert A. Kelly
Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about. The casual observer is left with a confusion of tactical, application-oriented definitions of the public relations function:
1140 words 2006-07-19 - Gaining Free Publicity Through Press Releases by Kathleen Gage
One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity.
711 words 2006-07-19 - PR: Focus on What Matters! by Robert A. Kelly
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper.
912 words 2006-07-19 - How Managers Hit PR Paydirt by Robert A. Kelly
As a business, non-profit or association manager, you’ll know it’s PR paydirt when you’re able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary’s success.
653 words 2006-07-19 - Get No-Cost Publicity With Audience Hot Buttons by Kevin Nunley
Media is constantly giving away free publicity. Every time you see a business mentioned in your local newspaper, or on TV news, or in an ezine, you can bet their sales jump. Media editors almost never give free publicity just because they want you to sell more products or services.
535 words 2006-07-19 - Maybe You SHOULD Worry About Your PR! by Robert A. Kelly
Especially if your public relations budget is all about tactics like brochures, special events, talking to reporters and press releases. Please don’t get me wrong. Communications tactics are valuable devices which we call upon from time-to-time to move a message from here to there.
1076 words 2006-07-18
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